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Debunking the Mystique of Custom Framing

Unraveling the Mystique of Custom Framing

This information is provided in an attempt to dispel some of the misinformation regarding picture framing.

Fact #1: most artwork does not come in pre-made frame sizes.

The simple truth is that artists and designers do not typically prioritize the proportions of their art during their creation.

Reality: a high percentage of artwork created will be best presented in a custom-built frame.

 

Fact #2:  quality custom framing can be costly. 

Our trained staff will work side by side with you, designing frame treatments based on aesthetics as well as the best conservation practices. The framing process itself is managed by skilled framers who navigate dozens of steps to craft the perfect finished frame job.

Reality: the time and dedication to creating a highly professional, finished product requires the appropriate compensation. 

 

Fact #3:  discount custom framing, can be costly too.

The truth is that there are numerous discount framing services out there today. While the difference in pricing can be significant, one should be aware that the difference in quality is significant as well.

“Buy cheap, buy twice…”

Reality: quite often we are called upon to re-frame or repair a discount framer’s poor job. Cheap materials, shoddy workmanship and in some cases the permanent alteration of artwork have been issues brought to us for proper resolution.

While some more replaceable artwork may be appropriate choice by which to try to save a bit of money framing, we urge the owners of fine art and cherished keepsakes to strongly consider the option of quality custom framing.

 

Brooklyn Frame Works

142 5th Ave, Brooklyn, NY 11217

718 399-6613/ info@brooklynframeworks.com

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A little positive feedback from one of our favorite clients…

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Framing Large Artwork: Know What You’re Getting into!

Framing large artwork & prints can be a costly undertaking. No one likes to accept this, but it is a fact. We regularly consult with a lot of frustrated folks in our business who don’t understand: 1.) why they can’t find a (custom-sized[?]) ready-made frame for their large artwork, and 2.) why framing a large work of art is so expensive! First of all: really!?… you don’t understand the difference between asking a professional in their craft to custom-size something for you, as opposed to just buying something pre-made off a shelf? (maybe you’re thinking of customized blinds??). One simple answer to this admittedly frustrating dilemma is that good quality & materials + hours of labor = larger costs! The truth is, most folks would not be prepared to deal with the variable logistics of “DIY” framing a large frame. Small frames can be pretty straight-forward, and the systems ready-made purveyors provide the DIY framer are typically very user-friendly. Unfortunately, a reliable model of fabrication/ construction/ user-friendliness cannot be readily instituted into a large frame scenario. Consider this: just as most people do not typically make their own custom furniture for their homes, custom framing, as well, is best left to qualified professionals.

Native So. American Headdress
Native So. American Headdress: required approx. 6 hours of work to complete
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Framing Info

The Myth of the Frame-less Frame

A common request we get in our shop is for a frame-less frame. Usually this means an inexpensive treatment wherein the art is “sandwiched” between two pieces of glass or plexiglass and somehow magically held in place on the wall. The problem is, that is isn’t any magic — that there just is not a good way to do accomplish this desire. “Clip” frames are a common type of idea people might look to for this kind of solution. While a popular item purchased at art supply shops, they are essentially a DIY option. These cheap framing options have serious limitations for most framing scenarios as well as being impractical solutions for most frame shops. One problem is the weight of the glass severely limits the size possible. Glass can be dangerous when not secured properly and these clip frames also limit the possibility of a proper hanging system.

Plexi-Box Framing

As a serious, high-quality frame shop, we are not blind to the idea of a minimal, clean, framing aesthetic. Our favorite option to achieve this end would be the use of a plexi-box frame treatment. The sleek, elegant design has a museum-like quality that provides a minimal framing effect for many different kinds of works of art, including 3-D objects!

Batik Printing Block — in Plexi-box Frame

There are many possible option available in plexi-box framing, including clear sidewalls, frosted, white, black or “smoky” sidewalls. Facing surfaces may be fabricated with either standard, uv-blocking or “museum” acrylic as well, while the substrate (or platform) can be fabricated with different materials, including a “full wrap” linen.

Plexi-Box Sample
Plexi-Box Sample with Full Linen Wrap

Please feel free to stop by our shop to check out all the options!

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Astronomy

Vintage Astronomy Cards!

img_5048

Set of 48 Vintage Astronomy card from 1928. Sold framed only in a set of 2 frames.

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Framing Projects

Shadowbox Framing!

WWII Era "Noah's Ark" Tapestry w/ appliqué. Overall size: 43" w x 70" l x 2.75" d. Shadowbox framing with custom-made bracket.
WWII Era “Noah’s Ark” Tapestry w/ appliqué. Overall size: 43″ w x 70″ l x 2.75″ d.
Shadowbox framing with custom-made bracket.
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Design

Steam Punk’D!

Recent acquisition of an art piece made in the 70s of some hand-made Japanese gears and cogs. To frame, or not to frame…

Gears

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Prints

New Star Wars Print!

Warhol-inspired, screen print of Han Solo now on sale! (18″x24″)

Han_Solox2 copy

Contact us for more details re: purchase.

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Vintage Maps

1976 NYC – (Vignelli) Subway Map for Sale!

Back in stock! — Original 1976 NYC Subway Map

( Designed by M. Vignelli) 

'72Vignelli_Map copy

Sold FRAMED ONLY!

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Uncategorized

File under “cool things we get to frame:” Willie Mays’ signature on a 1955 NY Giants program!

NYGiants.55

BROOKLYN FRAME WORKS