Unraveling the Mystique of Custom Framing
This information is provided in an attempt to dispel some of the misinformation regarding picture framing.
Fact #1: most artwork does not come in pre-made frame sizes.
The simple truth is that artists and designers do not typically prioritize the proportions of their art during their creation.
Reality: a high percentage of artwork created will be best presented in a custom-built frame.
Fact #2: quality custom framing can be costly.
Our trained staff will work side by side with you, designing frame treatments based on aesthetics as well as the best conservation practices. The framing process itself is managed by skilled framers who navigate dozens of steps to craft the perfect finished frame job.
Reality: the time and dedication to creating a highly professional, finished product requires the appropriate compensation.
Fact #3: discount custom framing, can be costly too.
The truth is that there are numerous discount framing services out there today. While the difference in pricing can be significant, one should be aware that the difference in quality is significant as well.
“Buy cheap, buy twice…”
Reality: quite often we are called upon to re-frame or repair a discount framer’s poor job. Cheap materials, shoddy workmanship and in some cases the permanent alteration of artwork have been issues brought to us for proper resolution.
While some more replaceable artwork may be appropriate choice by which to try to save a bit of money framing, we urge the owners of fine art and cherished keepsakes to strongly consider the option of quality custom framing.
Brooklyn Frame Works
142 5th Ave, Brooklyn, NY 11217
718 399-6613/ info@brooklynframeworks.com